Training and Workshops

Develop your commercial and marketing teams' skills in France and for export with our specialized training and practical workshops.

OUR AMBITION

•Passing on our know-how and experience
•Instilling a taste for sales and customer contact
•Converting knowledge into practice

CONTENT

The performance of your commercial services in France and for export is conditioned by mastering a certain number of essential concepts:

Defining your offer in France and for export, preparing your commercial approach tools, establishing yourself in a market, preparing a trade show, multi-channel customer acquisition, succeeding in your commercial meetings.

These various components will be addressed, illustrated by practical cases, with a large place reserved for exchanges and discussions.

TARGET AUDIENCE

• Company executives
• Management
• Employees
• Sales representatives
• Key Account Managers
• Global Account Managers
• Export Directors and sales staff
• Person with a disability

PREREQUISITES

The training is especially made for professionals in contact with customers remotely (back office) or on the roads who have at least basic knowledge of the commercial sector.

FORMATS

We offer face-to-face and remote formats.

DURATION

Training durations vary according to modules with a minimum of half a day.

Each module can however be considered separately and independently.

PRICING

Pricing is established on quote, according to the defined module.

Request a quote

OBJECTIVES

• Understand an export market and know how to approach it
• Master multichannel prospecting techniques in France and for export
• Be autonomous and efficient before, during and after your export trade show
• Support companies in the approach and valorization of their CSR commitment

TARGET SKILLS

• Optimize processes within France and Export commercial services
• Improve client and prospect follow-up
• Master customer acquisition techniques
• Understand export risks and arbitrate
• Optimize your trade show presence abroad
• CSR: Strengthen the readability of CSR commitments, provide a modern and structured discourse, enhance the company, initiate a brand policy, and energize the image

METHODS AND EDUCATIONAL MATERIALS

• On-site client intervention
• Preliminary evaluation questionnaire: identification of needs, expectations, specific situations (PWD)
• Projected training support documents
• Theoretical presentations
• Concrete case studies
• Practical cases responding to company specificities
• Quizzes
• Possibility of adapting methods and materials for People with Disabilities (Case-by-case definition)
• Provision of support documents (summary) at the end of training
• Evaluations: hot & cold
• Equipment: Laptop – Projector

PROGRAM

• Module 1: Structure your offer and follow your international clients
• Module 2: Multi-channel customer acquisition techniques
• Module 3: Succeed at your international trade show
• Module 4: Succeed in your commercial meeting

MONITORING AND EVALUATION METHODS

• Participation evaluation (attendance sheets)
• Case studies
• Role-playing situations
• Real-time knowledge evolution assessment
• Review/Debriefing
• "Hot" training evaluation forms
• "Cold" training evaluation forms (Practice evolution evaluation)

TRAINER

• Specialist in Export commercial development, company internationalization on strategic and operational levels, committed to valorizing French know-how internationally
• Check our background and experiences on our LinkedIn profile

TRAINING ACCESS METHODS AND DEADLINES

• Access methods: Registration requests for our training are made by phone or email.
• Access deadlines: Deadlines are established based on respective availability of trainer and beneficiary company.